Our Founder
  • Our Founder
  • Our Approach
  • Our Practices
  • Our Vision
  • Our Seasons
She needed self-care and community.

Abby Neuens is a strategist, writer, and educator with a passion for equitable & accessible women’s wellness, mission-driven brands, and purposeful service.

Feel free to think of Abby as the alternative, modern mama next door. Yes, the one sporting athleisure, wearing her child, and sipping a green smoothie.

She grew up in a small town in the Upper Peninsula of Michigan, married her high school sweetheart, and moved to Minnesota for love and opportunity.

She reads a book a week, is terrible with geographical directions, and has a serious addiction to maple syrup. She also loves to group everything into threes.

On the outside, she looks like she never misses a beat.

What you don’t know, is that she used to wake up every morning wondering if she was going to flatline – to completely shut down physically, emotionally, mentally, and spiritually.

To give you a little context – Abby has a career in corporate marketing & communications, is the owner of NeuBrands Wellness Group, LLC, and the founder of  NeuMamas®. Her days are fast paced, demanding, and often times unpredictable.

In 2016, she gave birth to her son and she figured she could do it all – and she did until she was consumed by so much stress that her teeth hurt.

She knew she needed to take better care of herself, so she started a sporadic, solo self-care practice. Over time it transformed into a daily self-care approach that changed her life.

She knows how you feel, and she’s here to help.

Channeling her multipassionate spirit she founded NeuMamas®, a lifestyle brand advocating the concept of community self-care for women™ from preconception to postpartum and beyond. Abby and her team provide products (coming 2021), programs (coming 2021), and content for women and the communities that support them throughout their motherhood journey.