FAQ
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About NeuMamas®
What is NeuMamas® and what is the NeuMamas® Approach?
NeuMamas® is a lifestyle brand advocating the concept of community self-care for women™ from preconception through postpartum and beyond.
The NeuMamas® approach advocates community self-care practices focused on finding rhythm. We believe that we all have our own unique mama beat that becomes the rhythm of our days, and when we come together, the collective playlist of our community.
We’re committed to contributing to our community in a way that leverages our individual privileges while meeting our personal needs. We trust that our community will have our back when we need support, education, and human presence.
Our approach is rooted in eight self-care practices – nourish, express, unplug, meditate, appreciate, move, ask, and sleep.
The NeuMamas® approach advocates community self-care practices focused on finding rhythm. We believe that we all have our own unique mama beat that becomes the rhythm of our days, and when we come together, the collective playlist of our community.
We’re committed to contributing to our community in a way that leverages our individual privileges while meeting our personal needs. We trust that our community will have our back when we need support, education, and human presence.
Our approach is rooted in eight self-care practices – nourish, express, unplug, meditate, appreciate, move, ask, and sleep.
How is the NeuMamas® Approach different from other self-care approaches?
Most wellness programs advocate solo self-care practices focused on finding balance. This approach is flawed since balance in life as we know it doesn’t exist. Not to mention, humans thrive on communication, connection, and compassion.
The NeuMamas® approach advocates community self-care practices focused on finding rhythm. We believe that we all have our own unique mama beat that becomes the rhythm of our days, and when we come together, the collective playlist of our community.
The NeuMamas® approach advocates community self-care practices focused on finding rhythm. We believe that we all have our own unique mama beat that becomes the rhythm of our days, and when we come together, the collective playlist of our community.
Who is the NeuMamas® Approach for?
The NeuMamas® Approach is for women in all seasons of life from preconception through postpartum and beyond. It's a roadmap that can be adapted to meet you where you are on your journey. It takes into consideration your unique lifestyle, season, budget, and goals. The NeuMamas ® Approach is not prescriptive, the eight self-care practices are open for individual interpretation. For example, Nourish - nourish your mind with knowledge, your body with whole food, and your soul with purpose can be translated to mean.....
Reading a book, enjoying a green smoothie, and volunteering at a local non-profit.
Or
Listening to a podcast, enjoying a piece of wild caught Alaskan salmon with greens, and volunteering for a mission trip in Haiti.
There are so many opportunities to overcomplicate life and Abby's intention with the NeuMamas® Approach is to keep it simple and individual. It doesn't matter what your sister, neighbor, co-worker, or social media influencer is doing - do you, be you, own your self-care. The community aspect of the approach is geared toward accountability, advocacy, and accessibility, not approval.
Reading a book, enjoying a green smoothie, and volunteering at a local non-profit.
Or
Listening to a podcast, enjoying a piece of wild caught Alaskan salmon with greens, and volunteering for a mission trip in Haiti.
There are so many opportunities to overcomplicate life and Abby's intention with the NeuMamas® Approach is to keep it simple and individual. It doesn't matter what your sister, neighbor, co-worker, or social media influencer is doing - do you, be you, own your self-care. The community aspect of the approach is geared toward accountability, advocacy, and accessibility, not approval.
How often do I need to practice the NeuMamas® Approach to feel and see a difference?
The NeuMamas® Approach is designed as a daily self-care practice that can last anywhere from minutes to hours. Each of the eight self-care practices can be experienced in the time that you have allotted. There is no particular order in which you need to do the eight self-care practices and there is no set timeframe. Abby designed the NeuMamas® Approach to be affordable, accessible, and adaptable to meet you where you're at on your journey. It takes into consideration your unique lifestyle, season, budget, and goals. To give you a few examples.
Nourish - Eating three whole food meals a day, reading a chapter from a book each night, and volunteering once a month at a local charitable organization of your choice.
Express - Journaling for five minutes every morning, breastfeeding on demand or not at all, and sharing your feelings with you partner in an intimate moment each night.
Unplug - Turning off your technology while you spend time with your little ones outdoors taking in the sounds of nature.
Meditate - Finding five quiet minutes while your little one naps to ground yourself and reflect on your day.
Appreciate - Telling your partner the minute you wake up one quality that you appreciate about them.
Move - Taking a walk around the block, chasing your little ones around the backyard, or simply using good posture when you're unloading the dishwasher.
Ask - Confidently asking your employer to discuss your maternity leave, unapologetically asking your partner for additional help around the house, or assertively asking your doctor about your healthcare options.
Sleep - Going to bed 30 minutes earlier every night, incorporating a sleep ritual, or taking a midday nap.
The NeuMamas ® Approach is not prescriptive, the eight self-care practices are open for individual interpretation. Abby suggests that for one week you keep track of your days from the moment you wake up until the moment you go to sleep. How are you spending your time? Once you have an idea of how you're spending your time you'll be able to manage it.
All of the activities throughout your day from getting ready for work, preparing meals for your family, and mindlessly scrolling Instagram™ are what we like to call mama beats. Not all mama beats are created equal and some need to go. Once you eliminate the destructive mama beats, you can start to establish your rhythm, and when you find your groove you'll want to hit replay every day.
Nourish - Eating three whole food meals a day, reading a chapter from a book each night, and volunteering once a month at a local charitable organization of your choice.
Express - Journaling for five minutes every morning, breastfeeding on demand or not at all, and sharing your feelings with you partner in an intimate moment each night.
Unplug - Turning off your technology while you spend time with your little ones outdoors taking in the sounds of nature.
Meditate - Finding five quiet minutes while your little one naps to ground yourself and reflect on your day.
Appreciate - Telling your partner the minute you wake up one quality that you appreciate about them.
Move - Taking a walk around the block, chasing your little ones around the backyard, or simply using good posture when you're unloading the dishwasher.
Ask - Confidently asking your employer to discuss your maternity leave, unapologetically asking your partner for additional help around the house, or assertively asking your doctor about your healthcare options.
Sleep - Going to bed 30 minutes earlier every night, incorporating a sleep ritual, or taking a midday nap.
The NeuMamas ® Approach is not prescriptive, the eight self-care practices are open for individual interpretation. Abby suggests that for one week you keep track of your days from the moment you wake up until the moment you go to sleep. How are you spending your time? Once you have an idea of how you're spending your time you'll be able to manage it.
All of the activities throughout your day from getting ready for work, preparing meals for your family, and mindlessly scrolling Instagram™ are what we like to call mama beats. Not all mama beats are created equal and some need to go. Once you eliminate the destructive mama beats, you can start to establish your rhythm, and when you find your groove you'll want to hit replay every day.
Who is Abby Neuens?
Abby Neuens is a strategist, writer, and educator with a Bachelor’s Degree in Communications & Media Studies from St. Norbert College. She has more than a decade of corporate marketing, communications, and sales experience. In addition, she is a graduate of the National Personal Training Institute (NPTI) and a National Academy of Sports Medicine (NASM) certified personal trainer.
Abby holds several specialty certifications including: NASM Women’s Fitness Specialist, Behavior Change Specialist, Senior Fitness Specialist, MomsintoFitness Prenatal/Postnatal Fitness Specialist, and Moms Into Fitness Prenatal/Postnatal Nutrition Specialist. She started her wellness career as a personal trainer and group fitness instructor for one of the largest wellness brands in the industry. Later, she founded NeuBrands Wellness Group, LLC and started her own private practice focused on women's wellness. Currently, she teaches prenatal/postnatal wellness through her community education program.
Channeling her multipassionate spirit she founded NeuMamas®, a lifestyle brand advocating the concept of community self-care for women™ from preconception to postpartum and beyond. Abby and her team provide products (coming 2021), programs (coming 2021), and content for women and the communities that support them throughout their motherhood journey.
Abby holds several specialty certifications including: NASM Women’s Fitness Specialist, Behavior Change Specialist, Senior Fitness Specialist, MomsintoFitness Prenatal/Postnatal Fitness Specialist, and Moms Into Fitness Prenatal/Postnatal Nutrition Specialist. She started her wellness career as a personal trainer and group fitness instructor for one of the largest wellness brands in the industry. Later, she founded NeuBrands Wellness Group, LLC and started her own private practice focused on women's wellness. Currently, she teaches prenatal/postnatal wellness through her community education program.
Channeling her multipassionate spirit she founded NeuMamas®, a lifestyle brand advocating the concept of community self-care for women™ from preconception to postpartum and beyond. Abby and her team provide products (coming 2021), programs (coming 2021), and content for women and the communities that support them throughout their motherhood journey.
How does NeuMamas® support equitable & accessible women's wellness?
Abby and the NeuMamas® team understand that our community members come from all walks of life. We’re committed to finding more partners, providers, and perspectives that reflect the needs of the larger NeuMamas® community. We're invested in education, advocacy, and allyship so that we can continue to learn and grow to support our community in a meaningful way. We're supporters of Dive in Well, a brand committed to cultivating space, community, conversations and change for a more equitable and accessible wellness industry. We're actively completing their Diversity, Allyship, and Privilege workbooks.
Some of the steps that we're actively taking to ensure that the NeuMamas® community is diverse and inclusive and that the approach is affordable, accessible, and adaptable include:
Offering free and affordable resources to our NeuMamas® community.
Selecting imagery and creating content that represents the many salient identifies of our community members.
Creating opportunities for our members to tell their personal stories in our Meet a Mama Series (coming soon).
Collaborating with wellness professionals who identify as BIPOC, LGBTQA+, and differently bodied people to bring resources, products, and programs to members of the NeuMamas® community.
Recommending products and programs offered by women-led brands with social responsibility programs committed to improving women's health, wellness, equality, accessibility, education, and so much more.
Attending workshops, webinars, and seeking other forms of learning through reading books, blogs, and articles on accessibility, equity, diversity, and inclusion in the wellness space and in general.
Asking our community members how we can support and serve them during their seasons.
Focusing on intersectional wellness that acknowledges inclusivity, antiracism, and the telling of personal stories by our community members from all walks of life.
Seeking opportunities to provide wellness scholarships and support for marginalized communities.
If you have any questions, concerns, comments, or ideas, please contact us. Abby is here to serve our community and welcomes your support and feedback. Let's collectively come together to create a meaningful wellness experience for everyone.
Some of the steps that we're actively taking to ensure that the NeuMamas® community is diverse and inclusive and that the approach is affordable, accessible, and adaptable include:
Offering free and affordable resources to our NeuMamas® community.
Selecting imagery and creating content that represents the many salient identifies of our community members.
Creating opportunities for our members to tell their personal stories in our Meet a Mama Series (coming soon).
Collaborating with wellness professionals who identify as BIPOC, LGBTQA+, and differently bodied people to bring resources, products, and programs to members of the NeuMamas® community.
Recommending products and programs offered by women-led brands with social responsibility programs committed to improving women's health, wellness, equality, accessibility, education, and so much more.
Attending workshops, webinars, and seeking other forms of learning through reading books, blogs, and articles on accessibility, equity, diversity, and inclusion in the wellness space and in general.
Asking our community members how we can support and serve them during their seasons.
Focusing on intersectional wellness that acknowledges inclusivity, antiracism, and the telling of personal stories by our community members from all walks of life.
Seeking opportunities to provide wellness scholarships and support for marginalized communities.
If you have any questions, concerns, comments, or ideas, please contact us. Abby is here to serve our community and welcomes your support and feedback. Let's collectively come together to create a meaningful wellness experience for everyone.
NeuMamas® Brand Creative Team
Who is the creative team behind the NeuMamas® brand?
Abby Neuens is the strategic, creative lead behind the NeuMamas® brand and she is supported by a group of talented freelance designers, developers, illustrators, and other professionals.
Visual Brand Identity & Illustrations
Michelle Theobald, Graphic Designer & Letterer | @lettersbymichelle.com
Website Design & Illustrations
Sombath Tran, Graphic Designer | @sombathtran.com
Website Development
Erik Schultz, Web Developer | @thekaratecoder.com
Professional Photography
Abby Straub, Professional Photographer | @abigailannphoto.com
Visual Brand Identity & Illustrations
Michelle Theobald, Graphic Designer & Letterer | @lettersbymichelle.com
Website Design & Illustrations
Sombath Tran, Graphic Designer | @sombathtran.com
Website Development
Erik Schultz, Web Developer | @thekaratecoder.com
Professional Photography
Abby Straub, Professional Photographer | @abigailannphoto.com
Products & Services
Does Neumamas® offer products and services?
Abby and the NeuMamas® team are planning to launch a signature product line and membership program in 2021. In the meantime, Abby is open about the fact that she is building the NeuMamas® brand organically and is seeking feedback from the community about immediate and long term needs. Please feel free to contact us with questions, comments, or ideas.
In regards to services such as personal training, behavioral change coaching, or corporate consulting, Abby is not taking on any new clients at this time. If you would like to join the waitlist, please contact us.
In regards to services such as personal training, behavioral change coaching, or corporate consulting, Abby is not taking on any new clients at this time. If you would like to join the waitlist, please contact us.
Does Neumamas® partner with brands to promote products & services?
Yes, Abby loves partnering with brands that align with NeuMamas® vision, mission, values, and community. She understands that each brand is unique and that's why she likes to talk details vs. providing a stock list of options to partner with NeuMamas®. Please contact us to determine next steps.
General
Where did you source the information from on the Our Seasons page?
The medical information was gathered from credible online sources. You can reference the corresponding number from the Our Seasons page to the reference list below.
References:
[1] https://www.womenshealth.gov/pregnancy/you-get-pregnant/preconception-health
[2] https://www.womenshealth.gov/pregnancy/youre-pregnant-now-what
[3] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3279173/
[4] https://www.womenshealth.gov/pregnancy/childbirth-and-beyond/recovering-birth
[5] https://kidshealth.org/en/kids/menstruation.html
[6] https://americanpregnancy.org/pregnancy-complications/miscarriage/
[7] https://www.health.harvard.edu/medical-tests-and-procedures/abortion-termination-of-pregnancy-a-to-z
References:
[1] https://www.womenshealth.gov/pregnancy/you-get-pregnant/preconception-health
[2] https://www.womenshealth.gov/pregnancy/youre-pregnant-now-what
[3] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3279173/
[4] https://www.womenshealth.gov/pregnancy/childbirth-and-beyond/recovering-birth
[5] https://kidshealth.org/en/kids/menstruation.html
[6] https://americanpregnancy.org/pregnancy-complications/miscarriage/
[7] https://www.health.harvard.edu/medical-tests-and-procedures/abortion-termination-of-pregnancy-a-to-z
